Scottish Enterprise's new Event Ready Producers project helps food and drink companies make the most of the great opportunities that events can bring, such as increasing sales, enhancing reputation, raising profile and attracting new markets.
A range of new business tools are available to help you enter this lucrative market.
The 'Ready for Events' guide provides food and drink producers with –
The project also offers one-to-one expert business support to review your company's readiness to supply events and provide tailored advice on:
Sales and supply strategies Product and price propositions Financial performance Marketing Staff skills Service delivery
For £500 plus VAT your company can receive up to 3.5 days consultancy support, including a site visit, a bespoke action plan with forecasts for sales and turnover growth, and referrals to relevant support. A 7.5% discount is available to members of Scotland Food & Drink. Applications for the 1-2-1 support are also open to companies based in the HIE area.
With the events sector estimated to be worth almost £1.5 billion a year to the Scottish economy, there's also a huge opportunity for catering companies to benefit.
A new 'Catering for Events' factsheet outlines the latest intelligence on the events market in Scotland and provides tips on identifying events that might offer opportunities for your catering business, working with food and drink producers and sourcing local produce.