The Scottish Wholesalers Association (SWA) is working with the Scottish Agricultural Organisation Society (SAOS) and Scotland Food & Drink to deliver a ‘Meet the Wholesaler’ event as part of the next phase of the ‘Delivering Growth through Wholesale’ programme.

Designed to facilitate opportunities for engagement and business between producers and wholesalers, the Meet the Wholesaler event will follow a series of workshops that will provide the tools and information needed to maximise opportunities when working together.

The event will now take place on Tuesday, 15 March which is different to the date that was originally communicated, this is to avoid a clash with another industry event.

Event Information

The Meet the Wholesaler will be in person and take place at Dunblane Hydro, 9:30-3:15pm.

The day will consist of a series of short one-to-one meetings in the morning, followed by a lunch showcasing Scottish produce, then a producer exhibition in the afternoon. One to one meetings will be agreed in advance of the event using a simple diary system, further details to follow on this.

As well as the one-to-one meeting that will be requested by wholesalers, producers will be also given the opportunity engage with wholesaler representatives during the exhibition element of the day.

The event is open to all producers and wholesalers in Scotland. Attendance is free with limited places and producers may be required to pay a deposit, repayable upon attendance. We would encourage wholesalers to register multiple representatives to maximise meeting opportunities with producers across the day.

Applications for the event close on Monday, 24 January—successful applicants will be informed of their acceptance by mid-February.

For more details and to apply, click here.


    Seafood Scotland, 1f1 Ratho Park One, 88 Glasgow Road, Newbridge, EH28 8PP, UK +44 (0)131 557 9344