Earlier this month, we shared the exciting news that acclaimed chef Monica Galetti has been appointed as the first ever ambassador for Scottish seafood as part of our new Sea the People campaign. Monica will be raising awareness around Scottish seafood and helping buyers, restaurateurs and chefs in the UK connect with suppliers. Monica has already visited Scotland to develop a series of videos about the industry; on meeting some of the exceptional people who dedicate their lives to Scottish seafood, she noted: “I am in awe of their knowledge and skills, and their commitment to provenance at every stage of the supply chain.”

Over the next nine months, we’ll be working with Monica to promote Scottish seafood within the media and industry. She has already sat for interviews with The Scotsman and Chef & Restaurant Magazine, with more media outreach to come, and developed three exclusive recipes featuring Scottish seafood to be shared throughout the campaign. In October, Monica will host a private dinner at her restaurant in London, Mere, introducing chefs, buyers and trade media to Scottish suppliers and cooking their products herself.

The campaign officially launched on 4 July, with videos of Monica and the first recipe now available on our new Sea the People information hub here


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