Beyond the Boat – Scottish Seafood Tourism 2022


Video Shorts

In late Spring 2022, Seafood Scotland hosted a number of industry experts in a webinar programme for seafood businesses considering developing and diversifying into tourism businesses. These have been cut down into bitesize, easy to view videos providing you with insights and some key considerations when making those business steps.

An introduction to VisitScotland – Featuring Rona Wallace, VisitScotland –

Funding assistance – Featuring Imogen Smith Deve, Fishing Animateurs

Events and tourism –  Featuring Torquil Macleod, VisitScotland-

Visitor Insights – Featuring Chris Greenwood, Visit Scotland –

Quality Assurance – Featuring Angie Fowler, Visit Scotland –

The importance of digital – Featuring Patrick O’Shaughnessy, VisitScotland  –

Social Media – Featuring Natasha Mahoney, Clark Communications –

Beyond the Boat Toolkit

We have created a detailed toolkit which illustrates the benefits of promoting storytelling, authentic experiences, local selling and adding value to your business and provides case studies where these have been applied with great success.

The toolkit also provides a useful directory for additional avenues of information.

To view the toolkit, please click here.

Useful presentations and documents

Visitor insights presentation

Tips for tourism businesses 7 ppt 


Taste Our Best Scheme Overview

Get in touch! 

We are always happy to chat about your tourism business ideas – drop us a quick note and we will be back in touch. 

Useful Links

Sustainable Tourism Certification Scheme | discounted membership offer

Earlier this year, as part of the Destination Net Zero Programme, we launched the Sustainability Certification Scheme Fund for Tourism Recovery. It provided grant funding to certification providers to support businesses to recover from the impacts of COVID-19 in a sustainable manner.

As a result, three sustainable tourism certification scheme providers were successful in securing funds to offer tourism businesses a membership fee discount. A total of £60,000 was allocated to the three programmes – EarthCheck, Green Key and Green Tourism.

The certification programme providers are offering a £500 discount to businesses joining their certification schemes before March 2023 (or until all funding is used up). The discounts are limited, and will be provided on a first come, first served basis.

The discount will mean eligible tourism businesses will get membership for the first year either discounted or even free depending on the certification fees. Businesses can contact their certification programme of choice directly and make an application for membership.

Take a look at the three programmes to see which one is best for your business.

Green Tourism is also offering businesses located within a UNESCO Trail postcode area a discount on the first year of membership of up to £500 and thereafter membership will automatically renew with a 50% discount of your fees in year two and three.

Take a look at the Scotland’s UNESCO Trail | Green certification offer.

Tell us what you think! 

We are in the process of evaluating the Beyond the Boat programme. Your feedback would be welcomed to help us develop the programme for the coming year.



    Seafood Scotland, 1f1 Ratho Park One, 88 Glasgow Road, Newbridge, EH28 8PP, UK +44 (0)131 557 9344