Adam Wing, our Head of Trade Marketing for the UK, Asia and the Middle East, recently returned from another successful show at Japan International Seafood & Technology Expo 2024. Hosting a joint pavilion with the UK Government and Seafish UK, the show was attended this year by companies covering the diverse seafood products available from Scotland – Ace Aquatec, Associated Seafoods, Denholm Seafoods, Hebridean Smokehouse, Lunar Freezing, Macduff, the Scottish Fishermenโs Organisation and Wester Ross Salmon.
The Japanese market has become an increasingly significant focus for Scottish seafood exports, as evidenced by the continual increase in sales of Scottish mackerel while the market for Scottish salmon remains in a recovery phase following the Covid-19 pandemic, underscoring Japanโs demand for high-quality products, a category in which Scotland is renowned for.
Subsequent to the exhibition, Adam authored an article for Fish Farmer magazine. In this publication, he reflects on his principal observations from leading a delegation to the Japan International Seafood & Technology Expo. He elaborates on the expanding prospects for Scottish seafood in Japan and provides insights regarding our ongoing endeavours to reinforce our presence in this significant market.
Adam said: โ๐๐ฆโ๐ท๐ฆ ๐ฃ๐ฆ๐ฆ๐ฏ ๐ข๐ต๐ต๐ฆ๐ฏ๐ฅ๐ช๐ฏ๐จ ๐ต๐ฉ๐ช๐ด ๐ฆ๐น๐ฑ๐ฐ ๐ง๐ฐ๐ณ ๐ฏ๐ช๐ฏ๐ฆ ๐บ๐ฆ๐ข๐ณ๐ด, ๐ข๐ฏ๐ฅ ๐ช๐ตโ๐ด ๐ณ๐ฆ๐ธ๐ข๐ณ๐ฅ๐ช๐ฏ๐จ ๐ต๐ฐ ๐ด๐ฆ๐ฆ ๐ฐ๐ถ๐ณ ๐ฆ๐ง๐ง๐ฐ๐ณ๐ต๐ด ๐ฑ๐ข๐บ๐ช๐ฏ๐จ ๐ฐ๐ง๐ง. ๐๐ฉ๐ฆ ๐๐ข๐ฑ๐ข๐ฏ๐ฆ๐ด๐ฆ ๐ฎ๐ข๐ณ๐ฌ๐ฆ๐ต ๐ฅ๐ฆ๐ฎ๐ข๐ฏ๐ฅ ๐ง๐ฐ๐ณ ๐ฉ๐ช๐จ๐ฉ-๐ฒ๐ถ๐ข๐ญ๐ช๐ต๐บ ๐ฑ๐ณ๐ฐ๐ฅ๐ถ๐ค๐ต๐ด ๐ฑ๐ฆ๐ณ๐ง๐ฆ๐ค๐ต๐ญ๐บ ๐ข๐ญ๐ช๐จ๐ฏ๐ด ๐ธ๐ช๐ต๐ฉ ๐ธ๐ฉ๐ข๐ต ๐๐ค๐ฐ๐ต๐ญ๐ข๐ฏ๐ฅ ๐ฐ๐ง๐ง๐ฆ๐ณ๐ด.โ
โ๐๐ฆโ๐ท๐ฆ ๐ฐ๐ฑ๐ฆ๐ฏ๐ฆ๐ฅ ๐ฅ๐ช๐ด๐ค๐ถ๐ด๐ด๐ช๐ฐ๐ฏ๐ด ๐ธ๐ช๐ต๐ฉ ๐ต๐ฉ๐ฆ ๐๐ญ๐ญ-๐๐ข๐ฑ๐ข๐ฏ ๐๐ถ๐ด๐ฉ๐ช ๐๐ด๐ด๐ฐ๐ค๐ช๐ข๐ต๐ช๐ฐ๐ฏ ๐ข๐ฃ๐ฐ๐ถ๐ต ๐ง๐ฆ๐ข๐ต๐ถ๐ณ๐ช๐ฏ๐จ ๐๐ค๐ฐ๐ต๐ต๐ช๐ด๐ฉ ๐ด๐ข๐ญ๐ฎ๐ฐ๐ฏ ๐ข๐ฏ๐ฅ ๐ฎ๐ข๐ค๐ฌ๐ฆ๐ณ๐ฆ๐ญ ๐ช๐ฏ ๐ต๐ฉ๐ฆ ๐๐ฐ๐ณ๐ญ๐ฅ ๐๐ถ๐ด๐ฉ๐ช ๐๐ฉ๐ข๐ฎ๐ฑ๐ช๐ฐ๐ฏ๐ด๐ฉ๐ช๐ฑ๐ด, ๐ธ๐ฉ๐ช๐ค๐ฉ ๐ค๐ฐ๐ถ๐ญ๐ฅ ๐ฉ๐ฆ๐ญ๐ฑ ๐ถ๐ด ๐ณ๐ฆ๐ข๐ค๐ฉ ๐ข ๐ธ๐ช๐ฅ๐ฆ๐ณ ๐ข๐ถ๐ฅ๐ช๐ฆ๐ฏ๐ค๐ฆ.โ
We were joined on the stand this year by Thistle Seafoods Ltd, Loch Duart Salmon, Wester Ross Fisheries Ltd, Organic Sea Harvest Ltd, Lunar Freezing and Scottish Seas who, we are reliably informed, also had a brilliant show each making further inroads into this important market.
Our thanks goes to Elevation 3D for their support in designing the pavilion, and Revelry Group for providing two fantastic chefs who worked tirelessly, showcasing more than 15 different seafood products.
Following the show, Donna Fordyce, CEO, reflected on SENA 2024 as well as the nature and purpose of trade shows in general, and why they are so crucial for our industry, in the article below.